The new battleground: Helping shoppers find the products that motivate them to convert

Product Discovery in eCommerce is the journey that every shopper takes to find the exact products that fulfill their needs and help them achieve their individual goals, across channels, devices, and visits. The key to delivering successful Product Discovery experiences is to be able to understand each shopper’s precise intent and specific goals at the exact moment of engagement. As if that wasn’t difficult enough, with every visit, the intent of a shopper can change – from browsing for inspiration on the first visit to validating their purchase decision for a specific product on their third or fourth.  With increasing shopper expectations, the pressure has never been greater for online retailers and brands to be able to deliver relevant, unified, and seamless end-to-end product discovery experiences. To learn how to deliver on these expectations, read Attraqt’s full blog post here.

 

Link to blog post