The Ecommerce Club held its first twitter debate on myths of the digital world on 8th December. We’ve put together some of the biggest myths that came up and added some responses to explain away concerns. The big question to kick things off was what are the issues that prevent your company from really devoting itself to the opportunities in digital and mobile commerce.
Consumers could spend as much as £1bn on personalised gifts by the end of this year, according to a new study, with men spending more but with 35-44 year old women most inclined to personalise gifts.
NMP and its parent company, incuBeta Group, are to merge with DQ&A Media Group in a R1.5 billion (£71 million) merger.
M&S is embarking on a new style of customer relationship with its customers through the introduction of SPARKS. Delivery of VIP benefits and account management are enabled through a newly deployed digital hub.
Ted Baker reported its latest interim results showing the results of its investment in mobile and ecommerce, with ecommerce sales up 63.3 per cent to £22.9m year on year. Retail sales overall were up just over 20 per cent.
According to the latest report from ZenithOptimedia’s Advertising Expenditure Forecasts, advertising spend on digital could outstrip TV advertising by 2018.
Carpetright is putting digital at the heart of its new concept redesign, as it seeks to provide inspiration for shoppers.
According to Google’s Consumer Barometer, the UK is one of the most connected countries in the world.
Consumers in the UK and France are growing increasingly frustrated by brands that fail to understand them on digital channels. Four fifths are switching suppliers if brands do not correct their mistakes, according to a new report from Eptica.
Shop Direct has announced that the current edition of its famous Littlewoods catalogue will be its last, as the company goes digital only.