Tag: digital

Myths of the Digital World

The Ecommerce Club held its first twitter debate on myths of the digital world on 8th December. We’ve put together some of the biggest myths that came up and added some responses to explain away concerns. The big question to kick things off was what are the issues that prevent your company from really devoting itself to the opportunities in digital and mobile commerce.

M&S launches cross channel members club – SPARKS

M&S is embarking on a new style of customer relationship with its customers through the introduction of SPARKS. Delivery of VIP benefits and account management are enabled through a newly deployed digital hub.

Ecommerce surges 64% at Ted Baker

Ted Baker reported its latest interim results showing the results of its investment in mobile and ecommerce, with ecommerce sales up 63.3 per cent to £22.9m year on year. Retail sales overall were up just over 20 per cent.

Digital ads to overtake TV spend in 2018

According to the latest report from ZenithOptimedia’s Advertising Expenditure Forecasts, advertising spend on digital could outstrip TV advertising by 2018.

Are brands failing digital customers?

Consumers in the UK and France are growing increasingly frustrated by brands that fail to understand them on digital channels. Four fifths are switching suppliers if brands do not correct their mistakes, according to a new report from Eptica.