Resource type: Research

Smart tech embraced for in-store purchase decisions: report

Consumers are happy when technology is used to enhance their decision making processes when purchasing in-store, such as fingerprint scanners or smart mirrors that virtually change outfits, according to new research.

Research shows impact of cross-device shopping

European consumer research by Tradedoubler reveals the extent of cross-device shopping behaviour driven by the use of mobile phones, despite almost half (49 per cent) of consumers claiming they rarely or never make a purchase on this device.

The current state of social commerce

Social commerce is said to be one of this year’s key marketing trends as more consumers rely on recommendations from their friends and other shoppers when making their purchasing decisions.

Retail must evolve to survive: study

With most retail expected to be taking place online within ten years, retailers must reevaluate their approach in order to be relevant in the future.

ThinkTrack provides insight on user behaviour

Ever wondered why you might find it difficult to navigate around some websites? When we encounter a site which does not fit our expected norms, it can at best be a little jarring, at worst it will cause us to distrust the product or service and not purchase.

The State of Retail Online 2016

The latest State of Retailing Online (2016) has been published, exploring key metrics, priority initiatives and mobile benchmarks among U.S. e-commerce leaders.

Apps create most revenue for retailers: poq

The Poq Peak Trading Report has analysed online shopping behaviour across the UK, showing app users to be the most enthusiastic shoppers in 2015.