Instagram launches Community Content

The latest Instagram feature for businesses, Community Content, has launched in the UK.  Businesses can now add posts created by fans of its brand onto their product pages, which in turn will help users feel confident in making a purchase by showing them the style, fit, and quality of a product in real-life or on real people.  Since launching in the US, Community Content has received positive feedback from businesses who have said that the new feature has enhanced the Instagram Shopping experience and strengthened the relationship they have with their customers.

Read more at Mobile Marketing Magazine