Ikea will invest in the production of mini-distribution centres in their suburban stores to supply the rising online orders from shops.
A huge part of this spending will be made in London, which is more and more viewed as a testbed for the Swedish giant.
Homewares & Households leader Ikea is to invest and devote 3 billion euros (£2.6 billion) on its stores, with investment going towards changing some parts of their stores outside the city into ecommerce distribution centres.
33% of the spend is allocated to be made in London, which is a good launch pad for new store formats and logistics operations in general, Tolga Oncu, retail director at Ingka group, the establishment that owns Ikea stores, told Reuters.
Ikea has acclimated to the rise in online shopping in recent times by developing smaller stores, similar as the one in London’s Hammersmith that opened in February, as well as investing in its website and introducing virtual planning services.
Read more at Retail Gazette