How AI can improve the on-site search experience

According to Google 2021 Consumer Insight UK trends, there has been a seismic shift to online which is here to stay, despite stores re-opening.  This is putting added pressure on retailers to ensure the product discovery experience online is seamless enough to take shoppers through the best brand and purchase experiences, without losing them at key moments.  Attraqt’s VP of Innovation, Nicholas Mathon shares insight into how AI infused in search experiences is redefining product discovery journeys. Read more here