As a lifeline for some, a miracle solution for others, online sales are already the big winner in the global health crisis. Online retail sales as a percentage of total retail sales were approximately 19% in February 2020. A year later, they soared to nearly 35%. The significant acceleration in online sales has also led to new behaviours that will have a lasting impact on online commerce, as well as on businesses’ digital use. It is therefore more than ever the time to highlight Ecommerce.
Online shopping has become a daily norm for millions of UK consumers who are used to receiving (and returning) purchased products online.
It should be noted that many consumers want choice and convenience, which is where Ecommerce takes an important place.
As global closures forced physical stores to close, buyers began to buy items online. While traditional retail was on hold, Ecommerce was booming. Consumers who were sceptical about Ecommerce, but who were forced to buy essential products online during confinement periods, are now convinced of its effectiveness and practicality and can no longer do without it.
Sales on Amazon have risen so much, especially during the holidays, that supply chains were not prepared for such an increase in orders, causing shortages of stock and a reduction in production capacity for certain brands. Today, supply chains are adapting to enable companies to reach their full potential.
It should be noted, however, that this is more harmful to traditional retailers than the store closures themselves.
Ecommerce shows no signs of slowing down in 2021.
Digital transformation will not only help address the current health crisis, it will also be a key driver of economic recovery, green growth and strategic autonomy. E-commerce leaders must already anticipate the next big trend to stand out. This ever-changing industry can be difficult to master, but those who strive to become true experts can reap rich rewards.
Posted on: 27th May 2021
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