Category: Uncategorized

Online retail starts strong in 2016

According to the latest figures from the IMRG Capgemini e-Retail Sales Index the online retail sector has started the year on a high, recording a solid 15 per cent annual growth in January (excluding travel); more than double the 7 per cent recorded in January 2015.

Four Digital Predictions for 2016

It’s incredible to think that the year 2015 is coming to its conclusion. The past twelve months have flown past, with developments that are likely to dictate the direction of the advertising industry for the next several years, from the rise of ad blockers to the rebirth of paid social as a platform that offers advertisers a new channel for acquisition.

Ecommerce Club Working Lunch Manchester: Scalable Trading

As the technologies and the legal frameworks are increasingly supportive of cross-border trade and international expansion, we took the opportunity in our first Manchester working lunch to explore what constitute the key areas that need to be addressed with regard to the development of an ecommerce platform if you’re going to be prepared for international growth.

UK digital ad spend overtakes all other media combined

The UK will reach a major milestone this year, as it is set to become the first country in the world where digital media will take a 50 per cent share of the over £16.2 billion spent on advertising overall, according to eMarketer’s latest media ad spending forecast.

Adidas to expand the endless aisle

Adidas is reported to be extending the concept of the endless aisle, through building near field communications (NFC) into its products (footwear, apparel and sporting equipment) in the hopes of being able to extend its communication with customers through millions of new touchpoints