Category: Blog

Has mcommerce plateaued? Report

The percentage of online sales completed through mobile devices (smartphones and tablets) may have reached a plateau, according to the latest research.

Eddystone breathes new life into beacons

Alphabet (nee Google) unveiled a new developer initiative called Eddystone in July 2015, a software platform for Bluetooth beacons that demonstrates the potential for a shift change connecting beacons to the Internet of Things.

‘Out of stock’ leads to ecommerce loss

The cost and significance of out-of-stock items has risen up the agenda again. A critical supply chain issue, the majority of consumers who find an item out of stock either go elsewhere or fail to buy at all.

IAB warns retailers on data privacy

The IAB has called for consumers to be better informed and more in control of how their personal data is used as the world becomes ever more closely connected to the internet.

IMRG reports July ecommerce up 12%, mobile up 42%

The latest figures from the IMRG Capgemini e-Retail Sales Index says that UK online retail sales were up 12 per cent year-on-year in July 2015. Smartphone access continued to dominate, with sales made via a mobile device, either a smartphone or tablet, seeing 42 per cent annual growth.

Coca Cola trials Norwegian beacons

In a pilot scheme run in May and June this year Coca-Cola teamed up with Norwegian publisher VG, using VG’s app to offer a free drink to consumers as they walked through the foyer of selected cinemas, the offer being triggered by beacons.

Google: it’s as simple as ABC

Alphabet is the new name of Google’s umbrella company, under a corporate restructuring announced on 10th August 2015.

Working Lunch Report: is content key to effective commerce?

The Ecommerce Club’s latest Working Lunch London, hosted by Demandware, took at look at the role of content in effective ecommerce. Content can play a vital role in providing a unified customer experience, leveraging customers as a single set, no matter where or how they interact with the brand.

Mobile interest access reaches saturation point: ONS

Mobile internet access has exploded, with the latest report from the ONS Internet Access – Households and Individuals 2015 stating that nearly all (96 per cent) of British adults aged 16-24 browse ‘on-the-go’.