Category: Blog

Digital ads to overtake TV spend in 2018

According to the latest report from ZenithOptimedia’s Advertising Expenditure Forecasts, advertising spend on digital could outstrip TV advertising by 2018.

Could the Royal Mail become an ecommerce logistics engine?

The latest reports say that the Royal Mail has bought a stake in Australian start-up Market Engine, a retail platform that enables brand to build their storefronts in some of the world’s largest online malls, such as Alibaba and JD.com

Top 50 Retailers: travel, home and garden and electricals soar

The latest results from the IMRG Top 50 Retailer Ranking, in association with comScore, reveals July was a strong month for the online travel sector and home and garden, but the two biggest climbers the two biggest climbers were in the electrical sector, Currys and Carphone Warehouse, both up 10 places from July 2014,

Working Lunch Report: The Evolution of Ecommerce: Google Shopping and Buy Buttons

The Ecommerce Club’s latest Working Lunch London, hosted by Net Media Planet, took at look at how ecommerce is evolving. There are massive changes taking place in the way in which customers may be able to buy, and it’s the goal for marketers to understand where those changes are taking place and what advantages and disadvantages those change can provide.

Will UK ecommerce hit £1bn on Black Friday?

Following the impact of Black Friday 2014 and the surge in sales it caused for the UK’s online retailers, global digital commerce consultancy Salmon has predicted that Black Friday 2015 (27 November) will lead to the UK’s first £1 billion online shopping day.

Ecommerce future for Poundland?

UK retailer Poundland has finally launched an ecommerce site, offering all goods for sale for only a pound, but requiring a £4 delivery fee (free for orders over £50).

Social media drives profits at Jimmy Choo

Jimmy Choo reported half year results with news that its digital marketing strategy came to the fore in a half-year that saw sales and profits rise. Looking ahead, the luxury shoe brand is now working to roll out omnichannel services and technology across its global business.

Marketers still need to make the most of email: report

Email is still the preferred way to receive marketing offers, according to research by Adobe. Nearly two thirds (63 per cent) of consumers prefer to be contacted in this way, putting it ahead of direct mail (20per cent), social media channels (6 per cent), the brand’s mobile app (5 per cent), text message (4 per cent) and phone (2 per cent).