SURVEY: THE FUTURE OF EVENTS

17th June 2021

   Helping shape the future of the events industry in 2021 and beyond, give the events industry a helping hand in grasping how Covid19 will change the landscape for events large and small going forward. Avalara The Future of Event Survey

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Google ad practices looked at in new law suit

17th December 2020

Ten US states, are suing Google, accusing it of taking illegal steps to preserve its monopoly over the online advertising market. The moves include striking a deal with Facebook to manipulate online advertising auctions Read more at BBC Google ad practices under fire in new lawsuit – BBC News

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Rewriting the Playbook for Customer Support: Lessons from Decathlon Singapore

17th December 2020

As Head of Customer Engagement at Decathlon Singapore, Camille Ract’s team manages every single channel that fuels customer interactions. Seems like a tall order, right? It is. With emails, calls, web chats, reviews, and social media channels under her pu rview, there’s about 300 to 500 incoming customer inquiries on the average day. And, unsurprisingly,… Read more »

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New Instagram shoppable catalogue

8th December 2020

Instagram have launched its first-ever shoppable Christmas catalogue in an effort to support small UK businesses during the festive season. The catalogue has gifts from businesses across fashion and beauty to food and homeware. Read more at Mobile Marketing Magazine Instagram shows its support for small businesses with shoppable Christmas catalogue | Mobile Marketing Magazine… Read more »

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Amazon’s Panorama box checks to see if staff follow coronavirus rules

3rd December 2020

Amazon is planning to sell companies a way to detect when staff are not wearing face masks or socially distancing. Beyond the pandemic, the system could also be used to track compliance of other workplace rules or to monitor the public – for example, to check the number of customers queuing in a store. But… Read more »

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MAKE UP FOR EVER: How to establish a strong digital foundation for the future

3rd December 2020

Raphael Abescat has been working in the beauty industry for just shy of two decades. From kick-starting ecommerce strategies for brands such as Lise Watier, to building international go-to-market plans across Europe for LVMH, adapting a beauty brand to meet the changing needs of consumers is in his professional playbook.  Today, Raphael is the General… Read more »

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China’s Singles Day sets new online sales record

3rd December 2020

China’s Alibaba has shown that orders on its ecommerce platforms during Singles’ Day hit a record high of 498.2 billion yuan ($75.1bn). It has eclipsed Black Friday and Cyber Monday in the United States. Singles’ Day, also known as Double 11, is the world’s biggest online sales date. It was originally a novelty student event… Read more »

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Unicorns, rainbows, and hand cleanser: Lessons from Merci Handy’s unpredictable surge

3rd December 2020

When you land on Merci Handy’s website for the first time, you’ll be tempted to think they took a savvy branding pivot in early spring of 2020. Rainbows and positivity convey messages of hope and optimism, perfectly fit to combat the widespread fear and worry that has characterized much of 2020. You’ll also notice that… Read more »

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Roundtable discussion: How important is ecommerce to the future of brands?

19th November 2020

In this roundtable, Mediatel Events’ Sam Tidmarsh speaks to four speakers following their sessions at the Future of Brands: Ecommerce. With insights from their roles at eve sleep, Cox & Cox, Heineken and OMG Transact, the ecommerce experts assess the opportunities for brands. Read more at Mediatel

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SmartFreight’s Shipment Visibility

19th November 2020

With Black Friday imminent and Christmas just around the corner, how are you geared up to cope with demand? It is estimated that despite fewer projected buyers, spending is set to increase by upwards of £400m this weekend! Chat to SmartFreight on how you can deliver the fastest, greenest and cheapest routes available across the… Read more »

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2020 Hindsight: Is Your Business Ready for the Black Friday Returns Wave?

12th November 2020

It’s been a few years now since the Black Friday retail craze swept its way across the Atlantic to become an annual tradition in the UK. And if you’re running any kind of retail business, you’ll know exactly how hectic the aftermath can get. The Black Friday discounts bring in a huge wave of sales.… Read more »

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M&S have expanded its scan-and-pay app to all stores in the UK

11th November 2020

Marks & Spencer have expanded its use of a “scan, pay and go” app-based service to all of its’ 573 UK grocery stores. It first trialled the technology in London in March the tech avoids the need to use a till, the retailer said it had “moved quickly” to make it standard as part of… Read more »

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Online retail is set for Black Friday, thanks to UK lockdown

9th November 2020

With Black Friday on the way during lockdown, online retail sales are expected to jump by more than a third during the peak trading period. Online sales are forecasted to grow by between 35 and 45 per cent between 23 and 30 November. Read more at Mobile marketing Magazine   

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