Bambuser acquires Relatable for $24m

The live shopping platform Bambuser have acquired global marketing technology company Relatable for $24m (£16.90m).  Bambuser is combining social commerce, livestreaming and influencer marketing to make it easier for brands and retailers to execute measurable, scalable and effective campaigns. Already both Relatable and Bambuser have partnered with hundreds of brands from around the world, including shared customers like Samsung, Ted Baker and Klarna.

Read more at Mobile Marketing Magazine