Get the scope on geofencing and why it’s one tactic your marketing strategy can’t afford to sleep on. When the film “Minority Report” first aired in 2002, the premise of the science-fiction film may have seemed inconceivable, but predictive technology is swiftly moving into the average consumer’s realm. Today, you can enter a mall and immediately receive ads and promotions based on your personal taste and past purchases on your smartphone. We have geofencing to thank for that. Centered around location, a geofence is a virtual boundary or fence that surrounds a specific geographic location. When a location-enabled mobile device breaches one of these fences, companies can send a text, email or push notification to users. Just like those Starbucks notifications!
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