Will technology help build stronger relationships with retailers?

As we all become more accustomed to technology pervading every aspect of our daily lives. A new study, from retail technology expert Conversity has shown that almost 69 per cent of consumers – rising to 86 per cent amongst the millennial generation, believe that technology will be a powerful tool in helping retailers build stronger relationships with their customers.  As this indicates that shoppers are becoming increasingly comfortable with technology in retail, there is also strong evidence to suggest that it can be used to retain and enhance the human element of the customer experience.

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