Why you should really be measuring shopping cart abandonment rates

We’re all guilty of it, adding countless items to our online shopping basket, getting to checkout and swiftly changing our mind. As a customer, shopping cart abandonment rates aren’t something we probably think about while online shopping, but as a business owner, it’s a lost sale which is incredibly frustrating.

The average online cart abandonment rate worldwide is 88.05 percent1 – quite a hefty number! This blog covers how and where we measure abandonment rates and how we can help reduce these rates, to get your products sold and entice the customer to come back for more.

Read more at Fetchify