Snapchat is a great way for any business to drive online sales, promote engagement and develop loyalty amongst customers. In this article, we’ll take a further look at Snapchat, as well as highlighting some great ways for every business to include it in their marketing mix.
Snapchat: a quick overview for businesses
Snapchat is an app used on Smartphones that allows people to share videos and photos (‘Snaps’) which are then auto erased after a few seconds. More than 300 million people use Snapchat every month, so it’s a great base of marketing potential for small businesses too.
Snapchat is an ideal way for small businesses to create and share personality surrounding your brand. This is essential for any business wanting to stand out from the competition, as well as developing lasting customer loyalty. Customers resonate with brands much better when they can identify with and explore their values; and Snapchat gives modern businesses the tools to AQ make this easy, fun and fresh.
Snapchat is easy for any business to start using
Snapchat is really easy to set up, meaning that you can start using it as a stream within your marketing strategy straight away. Download the Snapchat app and make your business name your Snapchat account name. The next step is to promote your Snapchat account to find ‘friends’ using your shareable Snapchat QR code. Share this code at every opportunity within your business, including any business brochures, on your premises and on your other social media platforms such as your business Instagram or Facebook. Then, you’re ready to get going.
5 ways for every business to utilise Snapchat marketing
Here are 5 ways that Snapchat can be used as a marketing stream for a business. The essential component here is that they all have customer engagement as the most important thing. Customer engagement is absolutely essential for any and every modern business to develop lasting and loyal customers, and Snapchat is a really useful stream to do this.
Create compelling visual content with Snapchat
Sharing quality photos of your business is important to create a visual connection with your customers. This can work for any business sector, from sharing new and best selling products for retailers, to service-based businesses sharing Snaps of their services in action or people delivering the business service. Snapchat is also a really useful way for your business to announce any new products or services, creating interesting and engaging content that your followers will want to see. You can add links to your Snaps as well, driving people to visit your website or follow specific calls to action for that campaign.
- Use Snapchat to share captivating video content
Don’t limit yourself to sharing only images. Video is a compelling storytelling tool, and customers across all business sectors love to engage with video content. Take the time to create and share video clips and you’ll massively up engagement with your brand. Video gives businesses the ability to really share their values and personality, highlighting what makes them stand out from other businesses. Interview your staff, share some behind the scenes clips or run promo campaigns for new business angles or product launches. Your customers will love it.
- Boost user generated content from your business
Snapchat is all about sharing and interacting, so ask your audience to share their experiences with your business. Retailers can ask customers to share their reviews of recent purchases, B2B clients can respond to recent interactions, or service based or online businesses can shout out to customers for mini-reviews on your business. Asking for user generated and crowd-sourced content is a surefire way to increase engagement with your brand, so make it a priority.
- Snapchat can help create lasting business loyalty
Snapchat is a great tool to increase customer loyalty. It’s pretty much a digital loyalty card, including some additional important ways to generate repeat business. Use Snapchat to offer special offers, discount codes or promotional discounts to your customers. Create a special Snapchat VIP group and send them special discounts and offers to keep them loyal and profitable. Customers always love to feel valued and Snapchat is a really useful way to demonstrate this, with huge benefits to your overall marketing strategy.
- Direct customers to your business with a Geofilter
Similar to a normal Snapchat filter, geofilters can only be used what Snapchat users are in a specific, corresponding location. For brick and mortar businesses, investing in creating a personalised geofilter can be an efficient and cost-effective way to create awareness of your business when users are in a specific area. Even better for engagement and user generated content, Snapchat users can then be encouraged to use the filter each time they visit, use or interact with your business, consistently increasing engagement and online awareness.
Snapchat works for every business
Snapchat has moved on from simply a social network for people to interact with their friends. It’s now an essential social platform for every business, offering important ways for businesses to connect with and engage with their customers. For any modern business, creating engaging content that really resonates with customers is vital. Using Snapchat as part of a social marketing strategy is something businesses can’t afford to ignore.
Hannah Hambleton is the Content Manager for Beambox.com and writes about marketing and social media trends for small businesses and the hospitality industry, helping them create lasting engagement and customer loyalty.
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