White Paper Customer experience A strategic priority for retailers and brands

Customer experience is what customers live, perceive and feel. It’s a journey, made up of many different paths. 73% of all people point to customer experience as an important factor in their purchasing decisions.


In our latest white paper, as we define what a global and positive customer experience means, we discuss its strategic importance for your whole company and give you tips on how to prioritise and develop a premium customer experience strategy.

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