D2C, or Direct to Customer, is an eCommerce strategy that allows businesses to act as both manufacturer and distributor of their product. The pre-Internet life of a small retail brand was very different. If you weren’t on supermarket shelves, you didn’t stand a chance. In other words, business was dictated by the distributors. Business today is different. It belongs to producers, as they can also be their own distributors.
Read more at Screen Pages What is D2C eCommerce? – Screen Pages