Verifone partners with Beaverbrooks to introduce Alipay to the UK

British jeweller Beaverbrooks has become of the first retailers in the UK to offer the Alipay payment service.

With the Verifone e355 mPOS solution, retailers will be able to accept Alipay anywhere in the store and implement marketing campaigns targeting Chinese consumers who use the Alipay app. Together, Verifone and Alipay will help retailers increase foot-traffic and enhance the shopping experience for millions of Chinese tourists.

The announcement comes just after more than 700,000 visitors and local residents took part in Chinese New Year celebrations in London alone. Visit Britain figures suggest that in 2015, Chinese tourists each spent an average of £2,1790 in UK retail stores, making this group the biggest spenders. Verifone says that just under half of China’s online payments took place via Alipay in October 2016.

Verifone introduced the technology earlier this year. At the time, it said its new mobile point-of-sale (mPOS) solution made for an ever more convenient experience for Chinese tourists.

Douglas Feagin, SVP of Ant Financial Services Group and head of Alipay International, said: “Scale, security and speed are important to us as we look to enable our customers to walk into a store while traveling abroad and pay for purchases with the Alipay App—just like they do here in China. Verifone has each of these attributes, and as a trusted partner to global and national retailers, we benefit from Verifone’s scale to bring broader Alipay acceptance for Chinese consumers who travel abroad.”