Unicorns, rainbows, and hand cleanser: Lessons from Merci Handy’s unpredictable surge

When you land on Merci Handy’s website for the first time, you’ll be tempted to think they took a savvy branding pivot in early spring of 2020. Rainbows and positivity convey messages of hope and optimism, perfectly fit to combat the widespread fear and worry that has characterized much of 2020. You’ll also notice that their flagship product is a hand cleansing gel – a sought-after product that experienced a whopping 817% growth in global sales this year, according to Adobe.
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