UK ad spend expectations reach £5.7bn in first quarter of 2018

UK ad spend rose by 5.9 % year on year reaching £5.7bn in the first quarter of 2018, display advertising accounted for two-thirds of the entire spend. In the latest report from the Advertising association and Warc UK ad spend had its 19th consecutive year of growth and Q1 2018 was the strongest in three years.

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