Three quarters of UK’ s £35.3bn ad spend goes to online formats

Digital now dominates the UK ad market, with three in every four pounds now going to online formats.New research by AA/WARC shows that the UK ad sector grossed a record £31.9bn in 2021, up 34.3 percent year-on-year. partly due to inflationary pressures on the cost of advertising but also a higher than expected growth in online advertising during the year.

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