Three in four UK consumers say they discover SMBs on Tik Tok First

The social video app have said that its platform is fast becoming an essential tool for small businesses to reach new customers and grow their businesses. In a study of the TikTok world and small to medium-sized business (SMB) advertisers across European markets, TikTok found that nearly half (47 per cent) of users say TikTok is the platform they use most to engage with SMBs. Meanwhile 77 per cent say they discovered SMBs on TikTok before viewing them elsewhere.

Read more at Mobile Marketing Magazine