The Retailer’s Guide to Driving Sales

Shopping—both the ways in which we go about it and the experiences we encounter in the process—has become more complex, competitive, and personal. As a result, ecommerce and brick-and-mortar retailers have to constantly bear in mind some basic retail principles: be available where your customers want to make their purchase, sell the products they want to buy at a price they’re willing to pay, provide outstanding customer service, and market to them with relevant messages and content they want to consume.

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