The Impact of Influencer marketing may not be as big as you think

According to an analysis of 50 retailers by personalisation platform Fresh Relevance, only 22 per cent of retail brands use influencers as part of their web and email marketing strategies, and just one in 10 UK consumers, of 2,000 adults surveyed by OnePoll, have purchased a product based on a recommendation by an influencer. The scale and impact of influencer marketing may be being overestimated by the industry.

Read the report at Mobile Marketing Magazine