For Marketers and brands looking to reach out to customers during Black Friday sales mania are being advised to get their messaging out on Thanksgiving for the best success rates. Constant Contacts looked to find the best moment to click send on email marketing for the Black Friday weekend and Cyber Monday, after seeing that Black Friday itself was the worst day to send marketing messages. On Black Friday customers are hit with a 20% increase in emails but there’s a dip of 11% in the number actually opened. The most popular date for sent emails is actually Cyber Monday with a 41% increase in emails versus Black Friday – prompting Constant Contacts to advise similar strategy by delaying missives to Tuesday, when the open rate increased to 8.5%.
Read more: The Drum