On 10th May we were lucky enough to be joined by Jamie Merrick from Demandware, who led a discussion about replatforming, why it’s needed, the challenges facing retailers today and the approach to take when architecting a platform specifically for your own company goals.
At the Ecommerce Club Working Lunch Dublin on 10th March we heard from Head of Display Sales and Partnerships at NMPi, Andrew Turner on Making Social Media Work for Your Ecommerce Brand.
The Ecommerce Club’s first Working Lunch of 2016 took place on 28th January at the Savoy. Fadi Shuman, chief executive of BORN, a new partner for the Club, gave a fascinating talk on Generation Commerce and how the expectations of a new generation of consumers is changing the way that brands compete online.
The Ecommerce Club team came together with some of the most interesting retailers currently on the scene to explore the ways in which personalisation can increase sales and marketing ROI. By collecting the right data from customers and really understanding how they behave, you can create real time targeted campaigns specific to the individual shopper,… Read more »