Endeit Capital, Beringea US and Unilever Ventures have joined together to provide $25 million in series B funding for location data technology company Blis.
Unilever Ventures has invested in an augmented reality treasure hunt game Snatch, a game nicknamed “Pokémon Go for brands”.
Mush, the app launched for lonely mothers, has signed its second brand partnership, with Unilever’s Scandinavian household and personal care brand Neutral 0%. This follows October’s announcement of a brand partnership with Johnson & Johnson’s Aveeno Baby.
Chinese ecommerce company Alibaba Group Holdings Ltd has signed a strategic partnership agreement with Unilever NV to help the consumer products group reach more Chinese shoppers.