The percentage of online retail sales made through mobile devices (smartphones and tablets) fell in Q1 2016, according to the latest results from the IMRG Capgemini Quarterly Benchmark – the first time a decrease has been recorded since tracking started in 2010.
The internet landscape is changing – mobiles are in the ascent, while PC/laptops are in a slow decline. Mobile-first has become a buzzword of late but here are some clear signs that the mobile tipping point is coming.
IAB & UKOM have published a “definitive” analysis of the time people send online – 2hrs 51 mins a day – with over half (56 per cent) spent on mobiles and tablets.
The latest figures from the IMRG Capgemini e-Retail Sales Index says that UK online retail sales were up 12 per cent year-on-year in July 2015. Smartphone access continued to dominate, with sales made via a mobile device, either a smartphone or tablet, seeing 42 per cent annual growth.
According to the latest information in Adven’s Mobile Payments Index mobile ecommerce is on the up again, with the UK leading the way – 44.4 per cent of online payments in the UK during Q1 2015 were made using a mobile device, and two thirds of these were made using a smartphone.