Online sales grew by 11% in March as smartphone transactions doubled, show new figures from IMRG Capgemini eRetail Sales Index.
Online adults are now as likely to own a smartphone as a PC/laptop, according to GWI, and the boom in mobile ownership is having a clear impact on the online shopping behaviours of digital consumers.
The Christmas season is one of the heaviest spending periods of the year, but new research from EE suggests the practice of ‘showrooming’ could have a big impact on Christmas shopping behaviour this year. 41 per cent of Brits – equivalent to almost 22 million shoppers – regularly ‘showroom’ by using their mobile devices to check for better prices while in-store.
A new study from VoucherCloud suggests that as many as 47 per cent of Britons actively search for a better deal for a product they want to buy using their smartphone whilst in-store before committing to the purchase, to take advantage of price match guarantees or to see if another retailer is selling the same product at a more competitive rate.
House of Fraser said that more than 60 per cent of its online traffic now comes from touchscreen devices, as it launched a new-look smartphone app.
According to the latest information in Adven’s Mobile Payments Index mobile ecommerce is on the up again, with the UK leading the way – 44.4 per cent of online payments in the UK during Q1 2015 were made using a mobile device, and two thirds of these were made using a smartphone.