At the Ecommerce Club London Working Lunch on 28th March: New Trends in Search Marketing: Successes and failures we had some great discussions, lead by Andy Headington, CEO of ADIDO, who talked us through new marketing trends, and new ideas for increasing ROI.
An increasing number of overseas consumers searched for UK retailers in the last three months of 2016, according to the latest BRC-Google Online Retail Monitor.
Snapchat has just revealed universal search in a redesign – addressing one of the biggest challenges for users, building a following.
Google is expanding its search and advertising businesses, with the announcement of a series of hardware and software applications that will help the search giant build out its services for brand.
Google is launching an interactive experience In fashion and home decoration, allowing consumers to ‘shop the look’.
eBay.co.uk and Amazon.co.uk continue to lead the top 25 online retailers, with the majority of traffic still coming from mobile (with 2.5 per cent coming from social) and Google remaining the most popular search engine.
The latest figures from the BRC-Google Online Retail Monitor Q1 2016 show total retail search volumes grew 52 per cent in the first quarter of 2016 compared with the same quarter a year ago.
GWI’s cross-device data on internet behaviors shows that using a search engine is still the most popular online activity; some 92 per cent reported doing this in Q4 2015, with the figures remaining high across all age, gender, income and region breaks.
Following its recent separation from eBay, eBay Enterprise Marketing Solutions announced the acquisition of performance digital agency Digital Net Agency.
Pinterest has launched visual search, allowing its users to highlight images and search for similar styles and colours in pictures and pins.