Tag: optimisation

Ecommerce Club Working Lunch London: Marketing Personalities – Driving Purchases

The Ecommerce Club’s latest Working Lunch London took a look at a different way for marketers to understand the consumer, the specific factors and variables that influence buyer behaviour. While there’s no doubt that product quality and brand reputation remain important, psychological, internal and social stimuli all have a role to play in why and… Read more »

UK brands still lagging on mobile optimisation

According to the latest research from the Internet Advertising Bureau UK (IAB), 10 per cent of the UK’s top brands are still running mobile display advertising across non-optimised sites.