The Ecommerce Club’s latest Working Lunch London took a look at a different way for marketers to understand the consumer, the specific factors and variables that influence buyer behaviour. While there’s no doubt that product quality and brand reputation remain important, psychological, internal and social stimuli all have a role to play in why and… Read more »
Goldman Sachs backs Persado’s cognitive content tech with $30m
Marketing tech firm Persado has secured a $30 million Series C financing led by Goldman Sachs and previous investors include both Bain Capital Ventures, Start Vest partners and American Express.
Email marketing can successfully be increased, but it’s got to be done right
The latest research on email frequency optimisation suggest that marketers can send more messages without suppressing response, but not necessarily to users primary accounts.
Ecommerce Club lunch: Tribal behaviour makes localisation a must
It’s an old saw that you never get a second chance to make a first impression, but given the increasing variety of online opportunities, every brand has got to make the most of that chance. And if a brand is planning international expansion, that chance can be the difference between success and failure.
UK brands still lagging on mobile optimisation
According to the latest research from the Internet Advertising Bureau UK (IAB), 10 per cent of the UK’s top brands are still running mobile display advertising across non-optimised sites.