GWI’s cross-device data on internet behaviors shows that using a search engine is still the most popular online activity; some 92 per cent reported doing this in Q4 2015, with the figures remaining high across all age, gender, income and region breaks.
The internet landscape is changing – mobiles are in the ascent, while PC/laptops are in a slow decline. Mobile-first has become a buzzword of late but here are some clear signs that the mobile tipping point is coming.
Announcing the investment, Patrik Fagerlund CEO and co-founder of Widespace said, ”This will enable us to solidify our leading position in Europe as well as expand in existing key markets. We will also invest further in strategic areas of our technology, such as automation and visualisation of data. Our unique technology and solutions have earned us a leading position in all major markets in Europe and we aim to continue our assertive growth during the coming years.”
Retailers have been fast to pick up the latest advertising trends in 2015 according to the IIMRG, and this is set to continue in 2016. Digital is the word on the lips of retail marketers this year, with mobile expected to take the lead.
An IAB UK study reveals that 50 per cent of marketers surveyed use programmatic for buying smartphone inventory.
Samsung and Mastercard have launched an app which means consumers can use a new smart fridge to buy groceries paid for by credit card. A new service built around a trusted payment process is a great example of mobile commerce – it’s about using a new channel to provide new capabilities often delivered within new products.
Every time you turned around in 2015 somebody somewhere was discussing the growing importance of mobile as a sales channel, with some sites seeing 50 per cent of their traffic from mobile. But just because everyone talks about it doesn’t mean everyone’s doing it. Could 2016 be the year that mcommerce becomes a central part of retail strategy?
The Ecommerce Club held its first twitter debate on myths of the digital world on 8th December. We’ve put together some of the biggest myths that came up and added some responses to explain away concerns. The big question to kick things off was what are the issues that prevent your company from really devoting itself to the opportunities in digital and mobile commerce.
Sweden has the highest smart device penetration with 150 per cent smart device penetration,while the UK surprisingly only ranking third.
According to Forrester’s Julie Ask, 2016 will be the most consequential year for companies on the path to customer obsession, and that includes adapting to empowered customers who expect to get anything they want immediately, in context on their mobile devices.
UK shoppers are planning to use their morning commute and office lunch breaks to shop for Christmas this year with four in 10 using mobile phones to search for festive purchases.
China’s ecommerce giants are under increasing pressure to act on the level of fake goods available for sales on its online malls.