The rise of smartphones and the mobile web are having a significant impact on engagement through tablets, according to new data from Global Web Index.
The company has reported record online sales, with 7.4 million accessing the site. This success however was offset by an overall slowing of growth and a fall in pre-tax profits of a fifth.
On 10th May we were lucky enough to be joined by Jamie Merrick from Demandware, who led a discussion about replatforming, why it’s needed, the challenges facing retailers today and the approach to take when architecting a platform specifically for your own company goals.
IKEA’s Head of Global Mobile Solutions , Victor Bayata, revealed at the M-commerce Summit 2016 in New York recently that IKEA was testing a mobile checkout program that creates QR codes to allow shoppers to navigate the checkout process more quickly.
Boohoo.com, one of the UK’s largest online fashion retailers, introduced internationalisation into its shopping app, using the app commerce platform Poq. Customers outside of the UK can now download and shop from the app, as well as view country-exclusive content.
Waitrose is preparing to roll out a mobile self-scan trial, built on Quick Check, that allows customers to scan products on their mobile device, reducing the time they have to spend at the checkout.
According to a new study from Deloitte, “Navigating the New Digital Devide” digital influences 49 per cent of in-store sales studied, while mobile influenced 28 per cent. The US leads in digital influence among the 6 mature markets studied. By comparison, says the report, digital influences 28 per cent of in-store sales in the UK, with mobile influencing 16 per cent.
The Google-led Accelerated Mobile Pages (AMP) initiative has launched, with the intention of significantly speeding up the mobile web.
Bing Ads released its Mother’s Day insights, revealing motherly love is now mobile, with over half of Mother’s Day retail searches set to be made from a mobile device.
A major digital tipping point has been reached – with the percentage of UK online retail sales made through mobile devices (smartphones and tablets) exceeding 50 per cent for the first time in Q4 2015/16*.
Not only are 16-24s the most enthusiastic users of smartphones but they are most likely to say that smartphones are their most important device for getting online, according to new research.
The latest research from the IAB suggests that we are witnessing the decline of the TV-centric living room, as consumers’ attention is now equally spread across mobiles, tablets, laptops and TV.