Tag: mobile

TabMo gets transparent for mobile DSP

Programmatic mobile video advertising company, TabMo, has become the first mobile demand side platform (DSP) to be certified by Nielsen Digital Ad Ratings (DAR).

ASOS reports revenue rise driven by mobile

ASOS has reported a 26 per cent increase in retail sales and says that mobile is not only critical to its success, but part of its vision to “fundamentally change the way customers love and shop for fashion”.

Asda and McCain trial paperless coupons

Shoppers could soon be able to redeem ultra-personalised coupons directly from their phones thanks to a trial being carried out for McCain Roasts at Asda.

Mobile penetration falls for first time this decade

The percentage of online retail sales made through mobile devices (smartphones and tablets) fell in Q1 2016, according to the latest results from the IMRG Capgemini Quarterly Benchmark – the first time a decrease has been recorded since tracking started in 2010.