Location data firm Blis and marketing company TVTY have teamed up to launch location-based digital ad campaigns reacting to real-time events.
Blis provides real-time mobile ‘event-triggers’ for brands
Tag: mobile
John Lewis invests £4m on in-store mobile technology
John Lewis is investing £4 million to introduce mobile technology in-store, enabling staff to answer customer questions about products and availability on the spot.
Nisa success leads to Zapper expansion
Following a successful roll out of m-payments in Nisa convenience stores around Peterborough in 2016, Zapper is extending the reach of its all-in-one payments, loyalty and vouchering platform to more convenience stores around the UK.
Unilever invests in augmented reality treasure hunt game – Snatch
Unilever Ventures has invested in an augmented reality treasure hunt game Snatch, a game nicknamed “Pokémon Go for brands”.
Spreadshirt sees leap in mobile sales, set sights on US
German-based print on demand company Spreadshirt announced a strategic plan to focus on the US as part of a strategy to build a billion dollar business, as it announced a 40 per cent increase in smartphone orders in 2016. Spreadshirt, which calls itself the ecommerce platform for spreading ideas on something tangible, said that the… Read more »
Verifone partners with Beaverbrooks to introduce Alipay to the UK
British jeweller Beaverbrooks has become of the first retailers in the UK to offer the Alipay payment service.
UK high street sales slump as online rises- ONS
ONS retail statistics reveal December’s High Street retail figures slumped to their biggest fall for over four years, while online sales rose 21.3 per cent.
Alipay reports record number of mobile payments in China
Chinese mobile wallet app Alipay has 450 million users spend online or in stores during 2016, according to new data from the company.
Vav raises over $0.5m to use sound to target mobile ads
Malaysian sound tech firm VAV announced on 5th January it had secured $557,000 in funding to expand its audio-based mobile targeting platform.
IAB and PwC: Ad spend growth to continue
Digital advertising received $17.6 billion in investment from US companies in Q3 2016, according to the IAB’s and PwC’s latest Internet Advertising Revenue announcement.
Mobile music streaming is a $220m ad opportunity
Music streaming service Spotify and investment management group Group M have released a study claiming that that mobile music streaming represents a $220 million (£179 million) opportunity for advertisers that is not being taken advantage of.
Customer First in 2017: moving from mobile to AI
In December, the Ecommerce Club held a wine and cheese tasting event at Clerkenwell London. While the drinks were delicious and the conversation fun, what stood out was Visualsoft’s insight into the evolution of the ecommerce environment, with mobile and the impact of AI (artificial intelligence) and other innovations.