At the Ecommerce Club London Working Lunch on 28th March: New Trends in Search Marketing: Successes and failures we had some great discussions, lead by Andy Headington, CEO of ADIDO, who talked us through new marketing trends, and new ideas for increasing ROI.
This month for Charlotte Zimbehl, we brought together a mix of experts to help the brand explore its best opportunities for marketing on a small budget. We opened with a discussion about what makes a good marketing experience, what engages us as marketers.
Location intelligence platform Near is integrating with Oracle Data Cloud to make Near’s global audience data available through Oracle’s BlueKai Marketplace.
Shop Direct is to bring its retail and IT teams together as it focuses on improving and personalising the customer experience.
UK fashion brand Burberry has 7.9 million followers, whilst Primark (3.6 million), Alexander McQueen (3.5 million) and Stella McCartney (3.3 million) make up the top four.
Joules has appointed a chief customer officer as part of a restructuring of its marketing and ecommerce teams as it looks to grow the business.
The Ecommerce Club held its first twitter debate on myths of the digital world on 8th December. We’ve put together some of the biggest myths that came up and added some responses to explain away concerns. The big question to kick things off was what are the issues that prevent your company from really devoting itself to the opportunities in digital and mobile commerce.
The latest research shows that CMOs struggle to meet consumer expectations, noting challenges that span technology, logistics, measurement and more.
Email is still the preferred way to receive marketing offers, according to research by Adobe. Nearly two thirds (63 per cent) of consumers prefer to be contacted in this way, putting it ahead of direct mail (20per cent), social media channels (6 per cent), the brand’s mobile app (5 per cent), text message (4 per cent) and phone (2 per cent).
The UK will reach a major milestone this year, as it is set to become the first country in the world where digital media will take a 50 per cent share of the over £16.2 billion spent on advertising overall, according to eMarketer’s latest media ad spending forecast.