Tag: marketing

The Art of the Possible: Marketing Playbook Workshop

This month for Charlotte Zimbehl, we brought together a mix of experts to help the brand explore its best opportunities for marketing on a small budget. We opened with a discussion about what makes a good marketing experience, what engages us as marketers.

Burberry leads the pack on Instagram

UK fashion brand Burberry has 7.9 million followers, whilst Primark (3.6 million), Alexander McQueen (3.5 million) and Stella McCartney (3.3 million) make up the top four.

Myths of the Digital World

The Ecommerce Club held its first twitter debate on myths of the digital world on 8th December. We’ve put together some of the biggest myths that came up and added some responses to explain away concerns. The big question to kick things off was what are the issues that prevent your company from really devoting itself to the opportunities in digital and mobile commerce.

Marketers still need to make the most of email: report

Email is still the preferred way to receive marketing offers, according to research by Adobe. Nearly two thirds (63 per cent) of consumers prefer to be contacted in this way, putting it ahead of direct mail (20per cent), social media channels (6 per cent), the brand’s mobile app (5 per cent), text message (4 per cent) and phone (2 per cent).

UK digital ad spend overtakes all other media combined

The UK will reach a major milestone this year, as it is set to become the first country in the world where digital media will take a 50 per cent share of the over £16.2 billion spent on advertising overall, according to eMarketer’s latest media ad spending forecast.