Boohoo.com, one of the UK’s largest online fashion retailers, introduced internationalisation into its shopping app, using the app commerce platform Poq. Customers outside of the UK can now download and shop from the app, as well as view country-exclusive content.
October saw the first Ecommerce Club Working Lunch in Edinburgh, exploring how to break down borders in global ecommerce. Greig Holbrook, Founder, Oban Digital was on hand on 27th October to take members through key ecommerce dates, trends to follow and what to consider when localising for international ecommerce.
North Devon based surfing retailer Saltrock has launch a new site for a cross channel audience, ahead of plans for its international expansion.
Alibaba is making international markets a key goal, as Amazon reports an upsurge of 300 per cent of sales on its Chinese site.
As the technologies and the legal frameworks are increasingly supportive of cross-border trade and international expansion, we took the opportunity in our first Manchester working lunch to explore what constitute the key areas that need to be addressed with regard to the development of an ecommerce platform if you’re going to be prepared for international growth.