Digital advertising received $17.6 billion in investment from US companies in Q3 2016, according to the IAB’s and PwC’s latest Internet Advertising Revenue announcement.
An IAB UK study reveals that 50 per cent of marketers surveyed use programmatic for buying smartphone inventory.
Eighteen per cent of web users now say they are using ad blockers, up from 15 per cent five months ago.
IAB & UKOM have published a “definitive” analysis of the time people send online – 2hrs 51 mins a day – with over half (56 per cent) spent on mobiles and tablets.
The IAB has called for consumers to be better informed and more in control of how their personal data is used as the world becomes ever more closely connected to the internet.
According to the latest research from the Internet Advertising Bureau UK (IAB), 10 per cent of the UK’s top brands are still running mobile display advertising across non-optimised sites.