Poq, the app ecommerce company, has raised $4 million (£3 million) from growth investor Beringea, alongside seed investors Seedcamp and Venrex.
House of Fraser reported its first profit in ten years at £1.3 million, with ecommerce understood to be the driver behind sales growth of 4.5 per cent.
House of Fraser’s shoppable windows notably increased app engagement and sales during Black Friday according to Poq, with window shoppers place 20 per cent higher value orders via its app on Black Friday.
House of Fraser has reported that its ecommerce sales grew by 30.8 per cent to represent 17.5 per cent of sales, during a half-year that saw innovation across channels.
April online delivery volumes from UK retailers were up 11 per cent on the same month last year, according to data from the IMRG MetaPack UK Delivery Index.