Tag: Facebook

Facebook teams with Meetrics for ad verification

Facebook has agreed its first collaboration with a European ad verification provider, partnering with Meetrics to offer independent third-party verification for the delivery of display and video ads on Facebook services.

Telefonica launches Aura to manage data

Telefonica is seeking to put its customers in the driving seat as far as their data is concerned with the release of a new digital personal assistant called Aura.

Facebook adds fun to Messenger

Facebook has added Instant Games, a new HTML5 cross-platform gaming experience, on Messenger and Facebook News Feed for both mobile and web

Are analytics under-reporting Facebook revenue?

Attributable revenue from Facebook ad campaigns might be higher than web analytics lead them to believe, causing advertisers to report lower return on investment from Facebook, according to a study from Rakuten Marketing.

AI partnership founded to drive research

Google, Facebook, Amazon, IBM and Microsoft are joining forces to create a new AI partnership dedicated to advancing public understanding of the sector, as well as coming up with standards for future researchers.