A consortium of the UK’s leading local news publishers are calling on ad agencies and national brands to use local news media and reject the current trend for buying programmatic ads.
Facebook has agreed its first collaboration with a European ad verification provider, partnering with Meetrics to offer independent third-party verification for the delivery of display and video ads on Facebook services.
Telefonica is seeking to put its customers in the driving seat as far as their data is concerned with the release of a new digital personal assistant called Aura.
Facebook could face a fine of up to 1 per cent of its global revenue for allegedly misleading the European Union when it won approval to buy the WhatsApp messaging service in 2014.
Facebook has added Instant Games, a new HTML5 cross-platform gaming experience, on Messenger and Facebook News Feed for both mobile and web
Attributable revenue from Facebook ad campaigns might be higher than web analytics lead them to believe, causing advertisers to report lower return on investment from Facebook, according to a study from Rakuten Marketing.
Google, Facebook, Amazon, IBM and Microsoft are joining forces to create a new AI partnership dedicated to advancing public understanding of the sector, as well as coming up with standards for future researchers.
Instagram has announced a major milestone, with news that over 500 million Instagram accounts have been created.
Facebook, owner of social network Instagram, has launched its first ever marketing campaign for its sister company, in France.
The deal will see analysis of Dunnhumby data on 17 million UK shoppers matched with Facebook’s 37 million monthly users, allowing FMCG brands to accurately measure the effectiveness of Facebook campaigns – specifically whether they drove in-store and online sales.
At the Ecommerce Club Working Lunch Dublin on 10th March we heard from Head of Display Sales and Partnerships at NMPi, Andrew Turner on Making Social Media Work for Your Ecommerce Brand.
The Ecommerce Club’s February 25th Working Lunch London, hosted by ATTRAQT was lucking enough to hear from the creator of the eCommerce MasterPlan, Chloë Thomas, as she took members of the club through how ecommerce is evolving and where today’s brands can find advantages and disadvantages.