It’s an old saw that you never get a second chance to make a first impression, but given the increasing variety of online opportunities, every brand has got to make the most of that chance. And if a brand is planning international expansion, that chance can be the difference between success and failure.
The importance of the pop-up store is rolling out into the digital space, with news that from April 15th Chanel will be launching a pop-up digital store on Net-a-Porter.com, making the brands products available online for the first time
The Office for National Statistics has pointed out a growing numbers of UK shoppers purchasing from the EU, with the proportion of UK adults buying from sellers from other EU countries is estimated to have increased from 12 per cent in 2008 to 23 per cent in 2014.
In a year that’s seen e-commerce upstarts like V-Files bring young designers to the forefront, and Farfetch become a rare fashion retail ‘unicorn’ after being valued at $1 billion, commentators have been waiting for a shake up amongst the industry’s biggest players. That shake-up came when Richemont SA confirmed it will merge Net-a-Porter with Italian rival Yoox SpA.
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The Ecommerce Club is holding its first seminar for brands on 28th April, exploring the Single Customer View and how it can improve your ecommerce service.
China’s leading ecommerce platform, Alibaba, is understood to have invested $200m (out of a funding round of $500m) for a stake in Snapchat. There are a number of things this deal could herald, both for Snapchat and for Alibaba.
With the vast majority of people owning at least one device that can access the internet, today’s consumer is truly connected. Although, in the scheme of things smartphones, tablets and ereaders are all relatively new inventions, they are things that consumers have rapidly adopted and integrated into their lives.