Tag: customer experience

Youtube to improve buying experience with Shopping ads

Youtube is set to improve the customer retail experience with the launch of a new ad unit, Shopping ads. This is the next step in the development of its ecommerce offering, following the launch of shoppable ads in May 2015.

Will UK ecommerce hit £1bn on Black Friday?

Following the impact of Black Friday 2014 and the surge in sales it caused for the UK’s online retailers, global digital commerce consultancy Salmon has predicted that Black Friday 2015 (27 November) will lead to the UK’s first £1 billion online shopping day.

Working Lunch Report: is content key to effective commerce?

The Ecommerce Club’s latest Working Lunch London, hosted by Demandware, took at look at the role of content in effective ecommerce. Content can play a vital role in providing a unified customer experience, leveraging customers as a single set, no matter where or how they interact with the brand.

Online customer service still lags other channels

Shoppers in need of customer service say they’ll go online to reach out to a company online only as a last resort, according to a study from The Northridge Group. In The State of Customer Service Experience 2015, The Northridge Group found that companies are struggling to meet consumer expectations for a seamless and effortless… Read more »