The Information Commissioner’s Office (ICO) has issued its GDPR consent guidance which gives marketers practical advice on how to behave from 2018.
Guidance from the Information Commissioner’s Office sets out exactly how consent must be obtained from May 2018 when the GDPR comes into force.
The guidance is out for consultation until 31 May for marketers to respond.
An increasing number of overseas consumers searched for UK retailers in the last three months of 2016, according to the latest BRC-Google Online Retail Monitor.
1 in 4 people don’t trust any online organisation with their personal details and 43 per cent of users are worried about the general security issues of shopping online, according to new research from Symantec, ‘How Trust Really Affects Shopppers Decision to Buy’.