Tag: consumers

One year until GDPR: ICO offers action plan for brands on consumer data collection

The Information Commissioner’s Office (ICO) has issued its GDPR consent guidance which gives marketers practical advice on how to behave from 2018.
Guidance from the Information Commissioner’s Office sets out exactly how consent must be obtained from May 2018 when the GDPR comes into force.
The guidance is out for consultation until 31 May for marketers to respond.

Quarter of consumers don’t trust sites with data

1 in 4 people don’t trust any online organisation with their personal details and 43 per cent of users are worried about the general security issues of shopping online, according to new research from Symantec, ‘How Trust Really Affects Shopppers Decision to Buy’.