Tag: CapGemini

Sales up in December, and 2016 overall: IMRG

According to the latest results from the IMRG Cap Gemini eRetail Sales Index, while online retail increased 11.3 per cent in December, overall shoppers spent £130 billion online in 2016, 16 per cent up on the previous year.

June online sales grow despite EU uncertainty: IMRG

The IMRG Capgemini eRetail Sales Index has reported online sales growth of 17 per cent year-on-year in June, despite other indicators of falling consumer confidence around the EU Referendum. The Index recorded a month-on-month growth rate of 2 per cent, similar to last year’s growth rate and building on an extremely strong May 2016, when the Index… Read more »

Clothing drives online sales growth in April

The IMRG Capgemini eRetail Sales Index has reported that ecommerce continued its double digit growth this year, despite reports of sluggish sales growth on the high street, with purchases made online achieving a year-on-year increase of 11 per cent in April.

Clothing drives online sales growth in April

Clothing drives online sales growth in April

The IMRG Capgemini eRetail Sales Index has reported that ecommerce continued its double digit growth this year, despite reports of sluggish sales growth on the high street, with purchases made online achieving a year-on-year increase of 11 per cent in April.

Whilst this continues the trend of solid annual growth so far recorded in ecommerce in 2016, April’s figures showed the lowest year-on-year growth rate so far this year. Sales were hampered slightly with Easter falling earlier this year, in March.

The Index was buoyed by healthy sales in clothing/apparel, which recorded a 15 per cent annual increase, building on a similar year-on-year performance in April 2015. The growth was driven by the continued consumer appetite for accessories and footwear which reported respective year-on-year increases of 25 per cent and 19 per cent. Lingerie performed most impressively, shooting up to 32 per cent year-on-year; a 19 per cent growth on the previous month.

Other sectors which saw a solid April include gifts, which grew 16 per cent year-on-year, and home and garden, up 13 per cent.

However, online sales of alcohol recorded a more disappointing result, with a 13 per cent decline on the same period last year. This is the sixth time in the last eight months that the sector has seen a negative drop as bad weather continues to delay the UK’s BBQ season.

In the mobile sector, smartphone sales continued to surge at the expense of tablet sales. Sales on smartphones grew 83 per cent while tablets grew just 3 per cent, falling way short of the 32 per cent annual growth recorded in April 2015. However, the conversion rate for tablets was 1.7 percentage points higher than for smartphones.

Tina Spooner, chief information officer, IMRG said, “The growth in April was probably slightly ahead of where we may have anticipated given the cold weather, with a number of sectors outperforming the total market, including apparel where sales growth was up +15 per cent. Year-to-date, overall e-retail growth is actually 2 per cent ahead of our 11 per cent growth forecast for 2016.

“A definite trend we have been recording so far this year is the displacement of sales from tablet devices – with sales growth just +3 per cent through these devices – over to smartphones, where sales continue to be very strong. Larger mobile screens and better optimised sites seem to be working to increase confidence in using these devices for a wide range of activities.”

Meanwhile Bhavesh Unadkat, Retail Customer Engagement and Loyalty SME, Capgemini said, “This was a tough month for retailers as their performance was up against Easter 2015 which fell in April last year. They were also hampered by the heavy rainfall which discouraged shoppers from purchasing the seasonal items that traditionally drive the Index. However double digit growth is still very respectable and I expect May to be even stronger.”