Structuring internally to win in Ecommerce

As more brands pivot to online retail during COVID-19, it’s important to get the right structure within the business internally to ensure success; brands need to take a modular approach when looking at a model for growth in e-commerce, says OMG Transact’s CEO Gemma Spence. Changes in buying behaviour during COVID-19 are well-documented – more groceries bought online, more old people and rural consumers buying online, the expectation of rapid delivery of purchases – are regarded as a game changer.
Read more at WARC