Spreadshirt sees leap in mobile sales, set sights on US

German-based print on demand company Spreadshirt announced a strategic plan to focus on the US as part of a strategy to build a billion dollar business, as it announced a 40 per cent increase in smartphone orders in 2016.

Spreadshirt, which calls itself the ecommerce platform for spreading ideas on something tangible, said that the growth reinforces the company’s plans to continue their steep investments in their mobile strategy and broaden the focus on enhancing and developing new mobile tools.

“We know that half of Spreadshirt website visitors come from mobile phones or tablets, and we see strong sales growth in both the U.S. and EU from mobile. Our investments in improving our mobile experience have been affirmed and it strengthens our commitment to make this a top priority in 2017 as well,” said Spreadshirt CEO Phil Rooke. “There is no mobile-first strategy – mobile is the strategy.”

Globally, Spreadshirt has experienced a record 34 per cent of orders placed via mobile devices.

Other notable data points from the U.S. market include:
• 51 per cent of Spreadshirt US website visitors come from a mobile device with the lion’s share visiting via smartphone at 78 per cent
• 40 per cent of Spreadshirt US orders are placed from a mobile device, one-third specifically from smartphone.

Philip Rooke, chief executive of Spreadshirt says the grand plan in 2017 is to focus on the U.S. business and scaling the partner business on the company’s mission to become a $1 billion entity publishing any idea on anything in under 60 seconds. A best in class mobile strategy is a key component to eclipsing the competition.

He said, “We have been market leaders in Europe for many years and are expanding our role in the global market. Now we are setting out to become a billion dollar business. Our first step toward this is to challenge our competitors in the USA, like Redbubble, CustomInk and Teespring.”

Spreadshirt has been in ecommerce for more than 15 years and says its ability to combine different business models from one platform that underpins marketplaces, white-label shops and a create-your-own tool will help it to grow in the future. It also points to new selling tools, its ethically-produced Spreadshirt Collection and what it says is a market-leading commission structure and pricing, that it says it believes will help it fulful its ambitious expansion plans.