Snap has announced it’s testing a new visual search tool for its app that will enable users to check Amazon for products and shop for items directly from the app.
The functionality, which the firm is rolling out “slowly”, transforms Snapchat’s camera into a visual search service, with the app able to recognise both products and barcodes. By pressing and holding on the camera screen, users can initiate a search, and when a product is recognised, an Amazon card. The partnership with Amazon enables Snapchat to outsource most of the actual shopping functionality to a well-established player, but Instagram’s focus on sectors like fashion, beauty and lifestyle ties in closer with its brand and areas that are already performing well for retailers in terms of advertising on the platform.
Read more at Mobile marketing Magazine