Shopify and YouTube partner up to launch YouTube Shopping; a social shopping service

Shopify and YouTube have launched YouTube Shopping, a shopping service to allow YouTube’s large user base, of up to 122 million users daily, easily access the ecommerce site by using the world’s largest entertainment sites.

This new shopping service allows Shopify merchants to advertise and sell their products on YouTube in three ways; YouTube Live: which gives merchants the ability to tag products at key points during a livestream, with picture-in-picture playback allowing consumers to watch the live stream while browsing through products, merchants can also show their products in a product shelf below on-demand videos. And finally, a new tab will be added to a merchant’s YouTube channel.

Read more at Mobile Marketing Magazine