Retail of the Future Seamless Omnichannel Shopping Experiences

“78% of UK eCommerce brands saw an increase in eCommerce sales in 2021 – a massive lift from 45% in 2020. Though many predict that brick-and-mortar retail still has the potential to survive in this new era, shopping behaviours have fundamentally changed. This guide produced by Mapp and Alpenite, explores the “Retail of the Future” concept in detail and evaluates exactly how the industry is set to change over the next few years. It also discusses a number of strategies that can help brands and retailers gain valuable insights into client preferences in-store and apply them to new online initiatives

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